Hello Karusa Friends, Jacques Conradie here, winemaker/brewer/pizzamaker & head bottle washer for Karusa – as we prepare to launch our biggest Black Friday promotions ever, I wanted to share a personal note with you.
These offers—on our handcrafted Cocktail Gins, the sought-after Big Red Box-Reserve Red Selection, our diverse Craft Beer selection-mixed cases, and our curated Winemakers Selection & Build Your Own cases (6/12/18/24btls) — represent serious good buys and the perfect way to explore the products of Karusa Wines ∙Craft Brewery & Spirits
They reflect something far more meaningful:
Our mission to build a direct, authentic relationship with you, the people who support Karusa with your time, trust, and taste. You will not find our products in national supermarkets and retail liquor chains – be the one who puts something unique on the table for friends and family!
Karusa has always stood for small-batch craftsmanship, authenticity and the unique character and sense of place influenced by the climate of the Klein Karoo.
Today, we’re also creating something new: a more connected, more rewarding online experience for our community – supporters of wines with provenance.
Introducing the Friends of Karusa Wine Club
Every customer with an online account is automatically a Friend of Karusa—no forms, no fees, no commitments.
As a Friend of Karusa, you enjoy:
- Instant 10% discount when you subscribe & register
- Exclusive Black Friday access and long running fixed deals
- Targeted rewards & promotions tailored to your preferences
- Behind-the-scenes updates — harvest news, new releases, winemaker insights
- Priority access to limited releases, vintage drops, wine pairings & events
- Ongoing Karusa Rewards based on your last 12 months’ online spend
Karusa Rewards – Earn 5% to 15% Back
Your reward level grows with your online support:
- Friend of Karusa (up to R1 499 spent) → 5% back
- Karusa Cellar Member (R1 500 – R2 999) → 7% back
- Karusa Reserve Member (R3 000 – R4 999) → 10% back
- Karusa Estate Member (R5 000+) → 15% back
Rewards can be used as discounts on future online orders, and your level updates automatically as you shop.
Why We’re Growing Our Online Family
As a small, independent producer, every direct order helps us:
- Craft ongoing quality, sought after wines & craft beer
- Offer more value directly to you – cutting out the middle man
- Share our stories and releases to a select few
- Build a loyal, engaged community that understands what Karusa stands for
- Rewarding loyalty
We want to grow our online presence into a sustainable part of the Karusa journey—one where you benefit every time you choose us.
So as you browse our Black Friday offers this week, consider taking the next small step:
👉 Register your account
👉 Join the Karusa Family
👉 Unlock your rewards
👉 Stay part of our story
Explore Karusa. Explore the rewards.
Cheers,
The Karusa Team